Style planning is a quick impending industry of the day where a few have made fortunes by simply using their talent to design dresses with, box ideas mixed with colour shine and hue. Madonna with her lively smile and her rare grace was a popular icon for the fashion industry. It gave a rare impetus to the crawling textile printing activity in several village areas too.
Fashionable attire was in great display in the plays of Shakespeare Kyd and Dryden. The French and the English invested largely in the gorgeous dresses of the actors. This was given a boost in the paintings of that era. Historians date fashion back to the 14th century. The printing on textiles was a work of minimum experiments. The skin-tight clothing was popular in men where the waistcoats barely covered the buttocks. The tight pants were associated with war and valour.
The women had their fun with the hair-does That became a challenge to the hairstylists. Long hairs were neatly woven to smooth intricate dangles and Pope used the very treasure as the theme of his highly acclaimed novel The Rape of the Lock where he shows the bitter quarrel between the Petre and Fermour families due to the loss of a Lock of hair! such was the importance of fashion in the lives of the rich.
The west hosted simple jewels on gorgeous flowing gowns, while in the east, particularly India crept into the gorgeous gem-studded gold jewels with lavish experiments on silk. Textile printing was art developed in Japan and China from where travellers came westwards to contribute to fashion.
The Indian Fashion Design Council was founded in 1998 to foster and represent the Indian fashion industry. India continues to be globally acknowledged for its rich cultural heritage. The shine in the Indian embroidery works, digital textile printing and the use of zari and zardozi works have a unique appeal all over the world. The FDCI is working to restructure and strengthen the entire fashion textile supply chain and regulate the flow of best designs and works from all corners of India. Stress is on international quality as the latest trend seems to be ready to wear accessories. People have begun to demand value for money and this industry is not limited to a particular sector of the population. Textile printing is also an art that needs a lot of imagination and not all can become masters of this art.
The Lakme Fashion Week serves as a strong base for the industry to thrive within and outside India. The textile printing machinery in the world is influenced by all the fashion-oriented countries. The sarees from Kancheepuram, Benares have now come across to a variety of experimentation on silk. Textile printing is once again seeing increased zardozi works and involves handmade and machine embroidery.
The Information Technology for the textile processing and apparel industries is an important line of study that offers the latest info on not only fabric printing but also on the IT and Communication Technology issues that are concerned with procurement production and processing in the textile chain.